TrackDay
Weekly Racing Tips & Insights Platform
8 weeks
Production Delivery Time
100%
Milestone IP Handover
Zero Debt
Architectural Scalability
About the Project
TrackDay is a subscription-based app delivering weekly racing tips, race calendars, and expert analysis in a clean mobile format.
Requirements & Objectives
- Deliver weekly expert racing tips with analysis.
- Provide monthly race calendars with event details.
- Implement subscription model with free trial.
- Present content in a scannable format.
The Engineered Solution
1Weekly Tips Feed
Curated content feed with expert analysis and confidence ratings.
2Race Calendar
Monthly calendar with venue details and key information.
3Subscription System
Freemium model with free trial and auto-renewal.
System Architecture & User Flow
What subscribers get
From free trial to loyal subscriber
1
Discover
Marketing website
2
Free trial
No commitment
3
Weekly tips
Consistent value
4
Subscribe
Auto-renewal
Engineering Process
- Built native iOS app using Swift.
- Integrated StoreKit for subscriptions with free trial.
- Developed calendar integration for race scheduling.
- Created marketing website for subscriber acquisition.
Production Tech Stack
| Layer / Component | Production Technologies |
|---|---|
| Mobile App | Swift (iOS) |
| Subscriptions | StoreKit |
| Content | REST API |
| Website | Responsive web |
| Architecture | MVVM |
Outcome & Business Impact
TrackDay built a loyal subscriber base through consistent content. Free trial conversion exceeded projections and the marketing website drove organic growth.
