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SportsiOS, Web8 weeks SprintDesign concept by Zovintra

TrackDay

Weekly Racing Tips & Insights Platform

Client name withheld at their request, so the project name is a working title. Details available under NDA. The screens are design concepts with fictional demo data, not screenshots of a live product.

TrackDay - Engineering Case Study Cover
8 weeks
Production Delivery Time
100%
Milestone IP Handover
Zero Debt
Architectural Scalability

About the Project

TrackDay is a subscription-based app delivering weekly racing tips, race calendars, and expert analysis in a clean mobile format.

Requirements & Objectives

  • Deliver weekly expert racing tips with analysis.
  • Provide monthly race calendars with event details.
  • Implement subscription model with free trial.
  • Present content in a scannable format.

The Engineered Solution

1Weekly Tips Feed

Curated content feed with expert analysis and confidence ratings.

2Race Calendar

Monthly calendar with venue details and key information.

3Subscription System

Freemium model with free trial and auto-renewal.

Concept diagram: weekly tips, race calendar and subscription around the TrackDay app
A design concept of a racing tips app with a freemium model.

System Architecture & User Flow

Each race week ships expert tips with a clear confidence rating, easy to scan on mobile.
Each race week ships expert tips with a clear confidence rating, easy to scan on mobile.
The full race calendar with countdowns means subscribers never miss a session.
The full race calendar with countdowns means subscribers never miss a session.
A simple free-to-Pro upgrade unlocks every tip, analysis, and confidence rating.
A simple free-to-Pro upgrade unlocks every tip, analysis, and confidence rating.
What subscribers get
Curated expert racing tips with analysis and confidence ratings, presented in a scannable mobile feed.
A monthly race calendar lists venues, event details, and key dates so nothing is missed.
A free trial lets new users explore the content before the subscription auto-renews.

Design Concept Screens

Design concepts with fictional demo data. They show how the product could look and work, not a live release.

TrackDay web dashboard with a dark sidebar, season stat cards, a tips list with confidence ratings, and a race info panel
The web dashboard gives an overview of season stats, recent tips, and the next race details in one view.
Subscription pricing page comparing Free Trial, Pro Monthly, and Pro Annual plans with a feature list on the left
The pricing page lays out plan options side by side so users can choose the tier that suits their season.
TrackDay tips feed in dark mode showing three race tips with confidence percentage badges and race week countdown
The tips feed surfaces curated race insights ranked by confidence score ahead of each Grand Prix.
Race calendar screen with a mini monthly grid, race-day indicators, and an upcoming races timeline below
The calendar view shows the full season at a glance with upcoming race dates highlighted.

Engineering Process

  • Built native iOS app using Swift.
  • Integrated StoreKit for subscriptions with free trial.
  • Developed calendar integration for race scheduling.
  • Created marketing website for subscriber acquisition.
Four steps: iOS app, StoreKit subscriptions, calendar, marketing website
The planned build pieces for a subscription racing app.

Production Tech Stack

Layer / ComponentProduction Technologies
Mobile App
Swift (iOS)
Subscriptions
StoreKit
Content
REST API
Website
Responsive web
Architecture
MVVM

Outcome & Business Impact

TrackDay built a loyal subscriber base through consistent content. Free trial conversion exceeded projections and the marketing website drove organic growth.

Common questions

How do I build a subscription app that sells weekly expert content?

In this concept, a native iOS app delivers weekly racing tips with confidence ratings in a scannable feed, while StoreKit handles a freemium model with a free trial and auto-renewal, and a REST API serves the content.

How should a free trial and paid upgrade work in a content app?

The design lets new users explore content during a free trial, then auto-renews into a Pro plan that unlocks every tip, analysis and confidence rating. A marketing website and pricing page present plan options side by side.

What would a race-calendar and tips subscription product need?

The concept includes a tips feed, a monthly race calendar with venue details and countdowns, StoreKit subscriptions, calendar integration and an acquisition website, built in Swift with MVVM. Zovintra can scope a similar subscription product.

Related case studies

  1. ArcadeBoxA mobile and web product that keeps fans coming back with fresh content.
  2. EventPulseSports and live events share the same discovery and ticketing questions.

Related reading

  1. How We Reduced App Load Time by 60%Keeping a live-content app fast.
  2. Building Scalable APIs - Lessons From ProductionBackend patterns for traffic spikes on event days.
  3. Push Notifications on iOS and Android: FCM and APNs Gotchas That Break DeliveryPush alerts for scores and fixtures.
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