SocialiOS16 weeks SprintDesign concept by Zovintra

GlamHub

Beauty & Style Social Platform

Client name withheld at their request, so the project name is a working title. Details available under NDA. The screens are design concepts with fictional demo data, not screenshots of a live product.

GlamHub - Engineering Case Study Cover
16 weeks
Production Delivery Time
100%
Milestone IP Handover
Zero Debt
Architectural Scalability

About the Project

GlamHub is a social networking app for the beauty community connecting enthusiasts with professional stylists for style discovery, portfolio sharing, and in-app image editing.

Requirements & Objectives

  • Build a visual social feed for beauty content.
  • Enable professional profiles with portfolios.
  • Provide in-app image editing.
  • Support social interactions and sharing.
  • Connect clients with nearby professionals.

The Engineered Solution

1Visual Social Feed

Photo and video feed organized by category with search and trending.

2Professional Profiles

Portfolio layouts with service offerings, pricing, and reviews.

3Image Editing Suite

Built-in editing with filters and beauty-specific enhancements.

4Discovery & Connection

Trending styles, nearby professionals, and direct messaging.

Concept diagram: visual feed, professional profiles, editing suite and discovery
A design concept of a beauty social app.

System Architecture & User Flow

A clean visual feed puts beauty work front and centre and rewards great content.
A clean visual feed puts beauty work front and centre and rewards great content.
Professional profiles with portfolios, specialties, and ratings turn views into bookings.
Professional profiles with portfolios, specialties, and ratings turn views into bookings.
A built-in editing suite with filters and adjustments makes every post share-ready.
A built-in editing suite with filters and adjustments makes every post share-ready.
What the beauty community gets
A visual feed of photos and videos is organized by category, with search and trending sections for discovery.
Dedicated professional profiles showcase portfolios, service offerings, pricing, and reviews to attract clients.
Yes. A built-in editing suite offers filters and beauty-specific enhancements before posting.

Design Concept Screens

Design concepts with fictional demo data. They show how the product could look and work, not a live release.

GlamHub home feed with a stories row, category filter chips for Hair, Makeup, Skincare and Nails, a post card showing a styled hair look with likes and hashtags, and a floating post button
The feed lets users browse beauty content by category and interact with posts from stylists and creators.
GlamHub professional profile with a rose-to-gold gradient cover, avatar with a gold verified badge, Book Now and Message buttons, follower and booking stats, service chips, a five-star rating, and a six-cell portfolio grid
Professional profiles combine a portfolio, booking stats, and a direct booking button in one place.
GlamHub dark photo editor with a beauty photo on canvas, crop handles, a horizontal filter strip with Rose Gold selected, brightness and warmth sliders, and beauty retouch tool chips including Smooth skin and Lip colour
The in-app editor lets creators apply beauty filters, adjust tone, and use retouch tools before posting.
GlamHub discover screen with a search bar, horizontal category chips, a trending hashtag grid showing post counts for balayage and gloss styles, and a Professionals near you strip with pro cards showing distance and ratings
Discover surfaces trending looks and nearby beauty professionals filterable by service type.

Engineering Process

  • Built native iOS app with custom image processing.
  • Developed social backend with follow relationships.
  • Implemented in-app editing with filters.
  • Designed distinct professional vs user profile layouts.
Four steps: native app, social backend, in-app editing, separate profile layouts
The planned build pieces for a beauty social app.

Production Tech Stack

Layer / ComponentProduction Technologies
Mobile App
Objective-C (iOS)
Image Processing
Core Imagecustom filters
Social Backend
Cloud-based social graph
Media Storage
Cloud file storage
Architecture
MVC

Outcome & Business Impact

GlamHub created a dedicated space for beauty professionals to showcase work and attract clients. Professionals reported increased inquiries.

ARCHITECTURE & SCOPE CONSULTATION

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